Carl's Jr., Hardee's plan 'Green Hornet' promos

Carl's Jr., Hardee's plan 'Green Hornet' promos

The Carl’s Jr. and Hardee’s quick-service chains are planning to launch a multifaceted promotion in mid-November tied to the release of the action-comedy film “The Green Hornet,” starring Seth Rogen.

After catering a party promoting the film at the annual Comic-Con event in San Diego last week, officials from the chains' parent company, CKE Restaurants Inc., announced the sponsorship relationship with Sony’s Columbia Pictures, which is scheduled to release

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