Captain D’s rolls out new line of sandwiches

Seafood chain looks to reinvigorate brand with new menu items every two months

Captain D’s, the quick-service battered-fish chain, debuted new chicken and cod sandwiches Monday that the chain said are designed to be portable, customizable and appealing to younger customers.

The move is one of many to come, according to Monte Jump, executive vice president of marketing for the Nashville, Tenn.-based, 527-unit brand. Captain D’s expects to launch new products every two to three months, he said.

TV commercials to promote the new sandwic

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