California Tortilla rebrands airport locations

Fast-casual burrito chain California Tortilla is rebranding its airport locations as Burrito Elito, the company said.

The new concept, named after the 35-unit chain’s loyalty program, will debut in March with new locations in Boston’s Logan Airport and Philadelphia International Airport. Existing California Tortilla units in Washington, D.C.-area airports Dulles, Reagan National and Baltimore-Washington International, will be rebranded in the second quarter of 2012.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.