California Tortilla bolsters online marketing campaign

WASHINGTON California Tortilla recently launched a social-networking campaign to broaden its reach with new and existing customers using Facebook.com and Twitter.com.

The 37-unit fast-casual chain redesigned its Facebook page to include more updates of company news, videos and interactive discussions. It also created an account with Twitter, a quick-communication chat interface, to “have instant access to loyal customers.”

Within two days, more than 1

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