Burger King's new ad a hit with consumers

Burger King's new ad a hit with consumers

BrandIndex survey shows increased perception of BK following California Whopper commercial

Burger King’s first commercial since deposing The King has been well-received by consumers, but the chain’s campaign marks only the first step in a long road toward turning around customer perception and chain sales, according to research firm YouGov BrandIndex.

Before BK launched its first marketing foray with new ad agency McGarryBowen to showcase the California Whopper — which debuted the weekend of Aug. 20 — Burger King trailed McDonald’s and Wendy&rsq

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