Burger King’s crown jewel in Amsterdam reopens with new design

Burger King’s crown jewel in Amsterdam reopens with new design

MIAMI Burger King Corp. Wednesday provided insight into its future branding strategy with the grand re-opening of its crown jewel, an outlet at Schiphol Airport in Amsterdam that historically has posted the chain’s highest sales and now sports its new “20/20” restaurant design.

 

The airport unit, which with $12.5 million in annual sales is Burger King’s highest-grossing store, is one of more than 60 renovated restaurants wor

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