Burger King’s ads target women and minorities in bid to recruit new suppliers and franchisees

Burger King’s ads target women and minorities in bid to recruit new suppliers and franchisees

MIAMI —Burger King is set to launch a print campaign focusing on its diversity initiatives to encourage more minorities and women to become employees, franchisees and suppliers.

The “Real People, Real Success” campaign includes three testimonial ads, two featuring current Burger King franchisees and the other showcasing a supplier. As of last month, the ads were slated to break soon in such publications as Hispanic Enterpr

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