Burger King lays out menu strategy

Burger King lays out menu strategy

Burger King Holdings Inc. plans to continue emphasizing its “barbell” strategy of promoting both value and premium menu items and said it remains optimistic that the September rollout of its new breakfast menu will help increase traffic and sales.

Burger King executives expanded on these strategies Tuesday during a conference call with analysts after releasing fourth-quarter financial results that reflected ongoing challenges in its U.S. business.


Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.