Burger King, Denny’s go national with high school sports sponsorships

Burger King, Denny’s go national with high school sports sponsorships

Burger King Corp. and Denny’s are tapping into the popularity of high school sports by using national sponsorships to give their brands more visibility among teens and families.

Miami-based Burger King will be the primary sponsor of two high school football events: the Kirk Herbstreit Ohio vs. USA Challenge III in September and the ESPNU High School All-American Game in January.

Denny’s, based in Spartanburg, S.C., sponsored its first All

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