Burger King aims high and low for sales

MIAMI Burger King said Tuesday it would search high and low, literally, for an uptick in sales.

Like many other quick-service chains, including McDonald’s, Wendy’s, Carl’s Jr. and Jack in the Box, the No. 2 burger brand’s menu strategy following a latest-quarter same-store sales dive will be a focus on both value pricing and premium products.

“We will flex premium when we can; we will flex value when we need to,” said Burger King chairman and chie

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