Burger King 2Q net falls 12.7%

Burger King Holdings Inc. posted second-quarter results including declines in sales and profit, leading executives to discuss major menu changes aimed at broadening BK’s consumer appeal.

Jonathan Fitzpatrick, Burger King’s chief brand and operations officer, revealed on a conference call Thursday that testing of a variety of new products — such as smoothies, parfaits, salads and oatmeal — began about 30 days ago at 100 locations. The menu testing phase also incl

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.