Bubba Burger goes from retail to restaurant

Reversing the dominant restaurant-to-retail path followed by operations from California Pizza Kitchen to White Castle, a Florida-based frozen-burger purveyor said Thursday it plans to open four new grill restaurants by May.

Bubba Burger, which for two decades has sold frozen beef and turkey patties in groceries and on military bases, will debut the first of four planned Original Bubba Burger Grill units in the Jacksonville, Fla., area and is looking at a fifth location.

Michael

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