Bruegger's to debut frozen coffee drink

Bruegger's to debut frozen coffee drink

BURLINGTON Vt. Bruegger’s, the 275-unit bakery-cafe chain, said it would roll out its first frozen blended coffee beverage product next month.

The Brrrueggaccino, which will be available in 16-, 20- and 24-ounce sizes, will debut systemwide on May 7. The coffee drink will be priced at $3.59, $3.79 and $3.99, respectively.

Paula Doyle, vice president of marketing, said the company “saw category growth in frozen blended beverages, particularly for the

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish