Brooklyn Water Bagel eyes expansion

Chain opens first West Coast branch with Larry King, plans other concepts

The Original Brooklyn Water Bagel Co. has its sights set on growth with the help of a celebrity endorsement from new franchise owner Larry King and plans for other concepts.

Former talk show host King opened his first franchise location Friday, saying he would serve more in a promotional role in the 3,700-square-foot fast-casual restaurant in Beverly Hills, Calif.

EARLIER: Larry King signs on with

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