Brinker picks new ad agency for Macaroni Grill

DALLAS Brinker International Inc. has chosen Dallas-based independent Firehouse as ad agency of record for the company’s Romano’s Macaroni Grill concept.

 

Firehouse will be responsible for developing branding initiatives including broadcast, print, in-store material, local-store marketing and interactive elements designed to bring the chain’s “fresh translation of Italian to life,” said Firehouse president Mark Hall.<

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