Bring-your-own-wine promos bring in the customers

Bring-your-own-wine promos bring in the customers

Hoping to attract guests at slow times, win the favor of wine aficionados, or both, some restaurant operators are running variations on the theme of bring-your-own-bottle complimentary corkage promotions.

Corkage, the fee restaurants add to the check for opening and serving a bottle of wine that a guest brings into the restaurant, is intended to cover not only the immediate service, but also some of the collateral costs of a wine program. That can include buying, washing and polishing

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