Say, “Union Square Hospitality Group,” and people think New York. Say, “Fox Restaurant Concepts,” and the area around Scottsdale, Ariz., is the stronghold. And, of course, Lettuce Entertain You Enterprises dominates Chicago.
For years, multiconcept operators have laid claim to specific markets or regions, building powerhouse companies characterized by innovative brands that spanned cuisines and price points for consumers and offered employees numerous possibil
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