Breaking down the great wall to franchising in China

Breaking down the great wall to franchising in China

Two little words—“in China”—deleted from a franchising law could make a big difference between profits or perils for American restaurant chains that have yet to open in the world’s fastest-growing economy.

The recent sigh of relief heard in the international franchise offices of restaurant brands eager to tap the Chinese market was in reaction to the elimination of a costly stipulation that threatened to stymie the timing and strategy of such brands as

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