Breakfast shows opportunity for quick service

Consumers want morning meal options that are healthful and convenient, a market research report said Monday.

The breakfast daypart has been growing steadily in recent years and now accounts for about 12 percent of total restaurant industry sales, generating about $42 billion annually, according to the 2011 “Breakfast Consumer Trend Report” by Chicago-based Technomic Inc.

The number of consumers eating out for the morning meal has grown, with about 46 percent saying t

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish