Brands rely less on intuition, more on technology for site selection

Brands rely less on intuition, more on technology for site selection

Restaurant site selection methodologies are changing and technology is playing a key role in the evolution.

“The old way was to go out in the field with a map from AAA with sticky dots,” said Andy Verostek, market planning analyst for Nashville, Tenn.-based Sagittarius Brands, the parent company for Del Taco restaurants and Captain D’s Seafood Kitchen. “That’s not the way a lot

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