Brand leaders: Innovation crucial to keeping concepts hot

Brand leaders: Innovation crucial to keeping concepts hot

The dismal economy may be casting a pall across the restaurant industry, but operators say that innovation nonetheless remains key to keeping your concept front of mind with consumers.

According to several past winners of Nation’s Restaurant News’ Hot Concepts! awards, knowing the likes, dislikes, wants and needs of today’s consumers and constantly trying to meet them is the way to stay hot no matter the economic environment.

“You always need to be looking at ways to

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