Boston Market hires new ad agency

GOLDEN Colo. Attempting to “transition away from heavy discounting” and back to communicating its brand message, Boston Market has named a new advertising agency, chief executive Lane Cardwell said.

 

The 520-unit Boston Market, which is owned by Sun Capital Partners, recently named Omnicom Group Inc.’s Zimmerman division as its new agency of record. Zimmerman succeeds Publicis Groupe’s Fallon Minneapolis.

 

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