Boston Market CEO on chain’s growth strategy

Boston Market CEO on chain’s growth strategy

Chain working to broaden customer base, revamp units and streamline menu

Boston Market is looking to expand its customer base to include more travelers and students with a licensing push into non-traditional locations such as airports, freeway travel centers and college campuses.

And next year — probably in the third quarter — the company also plans to launch a traditional franchising program, said George Michel, chief executive of the Golden, Colo.-based rotisserie chicken chain, in an interview with Nation’s Restaurant News.

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