Bob Evans launches the BOBurrito

Bob Evans launches the BOBurrito

COLUMBUS Ohio Bob Evans is reaching out to younger diners with an online marketing campaign and a college campus tour centered on its new BOBurrito breakfast item.

Bob Evans Farms Inc., the parent to the 570-unit namesake chain, said Friday the new menu item and marketing campaign were efforts to "introduce a new generation" to the family-dining chain, which has traditionally drawn an older crowd.

The BOBurrito features a flour tortilla fille

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish