BK to switch out $1 double cheeseburger

MIAMI After encountering fierce pushback from franchisees over its $1 double cheeseburger promotion, Burger King said it would raise the item's price and introduce a new value sandwich in its place.

Beginning in late April, Burger King said it will offer a BK Dollar Double, which has two flame-broiled burger patties but only one slice of cheese. The original quarter-pound double cheeseburger will go up in price to $1.19.

The strategy is similar to

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