BK to put the King in cell-phone games

MIAMI Burger King Corp. plans to use an emerging form of entertainment as a new marketing medium by inserting its brand into downloadable cell-phone games.

The Miami-based company said Friday that it has signed a licensing deal with mobile-content provider Mobliss Inc. to create the games, which will feature Burger King branded content.

The new initiative will build on the success Burger King had with its three branded Xbox games last year and the int

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