BK experiments with Whopper Bar concept

MIAMI Burger King said it would introduce franchisees to a downsized alternative restaurant concept called the Whopper Bar during their convention in May. Franchisor Burger King Holdings Inc. describes it as hipper and more “interactive,” with features like a display prep area where crewmembers will assemble as many as 10 new types of Whoppers to customers’ specifications as the patrons watch.


Spokesman Keva Silverman

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.