MIAMI Burger King is breaking a national TV and social-networking campaign on Facebook and MySpace today that plays off the Nov. 4 presidential election.
BK says the campaign’s aim is to encourage its customers to vote. The TV spot is a montage of real Burger King drive-thru customers exercising their “Have it Your Way” right when placing orders.
The social-networking aspect of the campaign includes interactive Facebook and MySpace applications allowing users of the sites to showcase their own political opinions and compare their views on campaign issues with those of their friends. The Burger King “Poll-A-Rizer” will calculate and chart results of an online survey to show where consumers fall on the political spectrum.
Consumers also can choose to connect to www.rockthevote.com, where they can register to vote in the upcoming election.
“We know our customers have a voice. We hear it every day. We’re simply encouraging them to use that voice at the polls on Nov. 4,” Brian Gies, the chain’s vice president of marketing impact, said in a statement.
The campaign is Burger King’s second effort encouraging consumers to vote. The first was for the 2004 presidential election.
Burger King has more than 11,500 units worldwide.