BK aims for bigger breakfast market with test of a.m. value-meal combos

News

MIAMI Burger King Holdings Inc.'s first-quarter results could presage a sustainable turnaround for the industry's second-largest quick-service chain as its latest management team presses ahead with new initiatives that could include a value-menu challenge to McDonald's QSR breakfast dominance.

John Chidsey, Burger King's chief executive, has unveiled several new programs aimed at keeping the newly public company on track and perhaps outdoing McDonald's and Wendy

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