Let’s be frank, quick-service operators. I know you’re after me. As a 24-year-old American guy, I’m in that Holy Grail of target demographics: males ages 18-34. But age is just part of it. How else could I know you’re targeting me?
Well, your TV spots gave you away. A set of Wendy’s commercials built around guys wearing red plastic wigs, kicking trees and sucking on helium tanks only can be meant to appeal to my old fraternity brother