Beverage/snack players turn to value promotions

Beverage/snack players turn to value promotions

Despite consumers’ abiding attraction to indulgent sweets and specialty drinks, the industry’s leading beverage and snack chains are proving not to be immune to economic and competitive pressures.

The segment has witnessed changes in leadership, store closings and struggling franchisees, but top brands in the category intend to drive sales by positioning their concepts as offering the best value for cash-strapped consumers who have been spending less in the face of higher costs of liv

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