'Better-burger' brands top burger segment growth

Technomic: More than half of the top burger chains are fast-casual operators

Fast-casual burger chains — so-called “better burger” purveyors — lead all burger chains in terms of unit growth.

In a new report, market research firm Technomic Inc. found that of the top 75 burger chains in terms of sales, more than half were fast-casual brands in the “better-burger” segment. The entire burger group’s annual sales rose 1.6 percent in 2010 to $65 billion, and most of the unit growth came from better-burger upstarts, the Chicag

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