Benihana rolls new ad campaign

MIAMI Benihana Inc. has launched an integrated campaign designed to position the teppanyaki chain as a destination for a “special dining experience.”

The “Now That’s Special” campaign, created by Cronin and Company LLC of Glastonbury, Conn., includes print, billboards, rich media/banner advertising, a 15-second pre-roll video and a new website. The campaign is Cronin’s first work for Benihana since winning the account earlier this year.

The campaign

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