Beer, Wine & Spirits: Age is just a number

Selling whiskey with a narrative

Late last year, Whisky Advocate publisher and editor John Hansell predicted the continued development of single-malt whiskeys released without statements of age, noting that distilleries in Scotland are under increased pressure to produce new bottlings and that this was one way for them to satisfy that demand without having to sell young whiskeys.

That’s good for the distilleries, but what about the people tasked with selling these spirits? They now must explain to custom

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Contact: Desiree Torres [email protected]

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