Beer, Wine & Spirits: Age is just a number

Selling whiskey with a narrative

Late last year, Whisky Advocate publisher and editor John Hansell predicted the continued development of single-malt whiskeys released without statements of age, noting that distilleries in Scotland are under increased pressure to produce new bottlings and that this was one way for them to satisfy that demand without having to sell young whiskeys.


That’s good for the distilleries, but what about the people tasked with selling these spirits? They now must explain to custom

All access premium subscription

Why Upgrade your account?


NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Already a member? .

If you are registered, please to access Premium Content.

TAGS: Menu
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish