In a troubled economy, many restaurateurs say the most important thing is just to get people through their doors. Heathe St. Claire, chef-owner of The Sunburnt Cow and Bondi Road restaurants, both in New York, is taking the direct approach: He’s going to get them.
On Jan. 1, he unveiled the “Moo Mobile,” a van painted like a cow with a sunburn, which will shuttle guests to and from his restaurants.
What is the Moo Mobile?
The Moo Mobile is a wagon of