Bearclaw Coffee, Askar Brands ink co-branding deal

CHELSEA Mich. Two Michigan companies, Bearclaw Coffee Company and multiconcept operator Askar Brands, said they plan to co-brand their restaurant concepts in an attempt to drive traffic during multiple dayparts.

The agreement between the two companies allows their franchisees to combine two or more brands. Bearclaw Coffee Company is a 27-unit coffee-and-pastry chain based in Chelsea, Mich. Askar Brands, based in Commerce Township, Mich., has nearly 100 restaurants in

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