Baskin-Robbins targets on-site venues with express unit

Baskin-Robbins targets on-site venues with express unit

CANTON Mass. Baskin-Robbins has launched a new scaled-down version of the chain’s ice-cream stores in four markets, with plans for a broader rollout through 2009, said chief brand officer Srinivas Kumar.

Called BR Express, the units are approximately 200 square feet in size and feature only Baskin-Robbins’ soft-serve ice cream product in six to eight proprietary flavors as well as a variety of mix-ins available on a rotating basis. The chain’s signature bevera

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