Baskin-Robbins takes ‘Express’ route to speed service, grow sales

Baskin-Robbins takes ‘Express’ route to speed service, grow sales

Mass. CANTON —Looking to boost sales and broaden possible venues for expansion, Baskin-Robbins is testing a smaller and lower-cost version of its stores with plans to roll the prototype out in 2009.

Called BR Express, the 200-square-foot units are designed for use in on-site venues, such as airports and college campuses, as well as in shopping centers, said Srinivas Kumar, chief brand officer for the 5,800-unit ice cream chain. —Looking to boost sales a

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