Baskin-Robbins names head of Hispanic marketing

CANTON Mass. Baskin-Robbins has expanded the duties of marketing director Carlos Nunez by choosing him to lead the chain’s Hispanic-marketing efforts in the United States.

 

Before joining the chain in January, Nunez was Burger King’s director of marketing for the Latin America/Caribbean region. In addition to his new responsibilities, he will continue in his role as Baskin-Robbins’ director of marketing and consumer insights.

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