Baskin-Robbins debuts upscale Cafe 31

Baskin-Robbins debuts upscale Cafe 31

FOXBOROUGH Mass. The Baskin-Robbins ice cream chain has unveiled Cafe 31, a prototype for a more upscale dessert concept offering fondues, cakes and other treats prepared by an in-store pastry chef.

Jimmy Fitzgerald, vice president of concept innovations for parent company Dunkin' Brands Inc., described the new venture as "the equivalent of a fast-casual restaurant in the ice cream [segment]."

The 2,000-square-foot prototype opened Thursday at

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish