Baskin-Robbins appoints marketing leader

CANTON Mass. Dunkin' Brands Inc. has named Brian O’Mara vice president of marketing for its Baskin-Robbins ice cream brand.

 

O’Mara will have oversight of all marketing functions for Baskin-Robbins' U.S. operations, including brand management, new product development, media planning, and integrated marketing communications and promotions. He will report to Srinivas Kumar, Baskin-Robbins’ chief brand operating officer.

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