Despite continuing economic weakness, Downing Barber says it’s time to resume growing Barberitos, the fast-casual, fresh-Mex concept he founded 10 years ago.
The 22-unit chain, which Barber launched in Athens, Ga., in January 2000, specializes in cooked-to-order Mexican food. The newest unit opened in Roswell, Ga., in December 2009, and Barber anticipates opening more company locations this year. Only two units are currently corporately owned.
Barberitos’ food appeals to a variety