Balance between frequency and devotion drives traffic

Limited-service restaurant managers often see the same customers several times a week and might be surprised to learn that their operation isn’t the favorite lunch spot of those regulars. 


Likewise, a few of their more infrequent guests may consider the restaurant their No. 1 place to eat, even though they often opt for another, more convenient location.


But as long as a restaurant cultivates its status as both the favorite of some customers and the regular hangout for r

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