Baja Fresh’s David Kim goes public

Latest restaurant CEO on ‘Undercover Boss’ talks TV, ops, people and profits

David Kim, the chief executive of Baja Fresh Mexican Grill, has long been known as somewhat media shy.

But the turnaround specialist and entrepreneur, who purchased Baja Fresh in 2006 for $31 million, is taking a big leap into more public life in an episode of the CBS show “Undercover Boss,” scheduled to air on Sunday.

Sporting a goatee disguise and admittedly fumbling his burrito-making skills, Kim is the latest restaurant executive to anonymously slip into the rank

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