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Arby's to market via NBC's web-tainment site

ATLANTA Arby's Restaurant Group Inc. has signed a deal with NBC Universal to become sole sponsor of thelunchbreakshow.com, a new website featuring a collection of NBC's popular comedies.

Arby's said its target is office workers who eat lunch at their desks. It cited a survey it commissioned from Kenyon Research that said nearly 60 percent of workers take lunch breaks at their desks.

Arby's presence on the website will include banner ads, promotions and the chain's "I'm Thinking Arby's" commercials.

TV shows featured on the website include "30 Rock," "The Office" and "Saturday Night Live" and are available for viewing from noon to 2 p.m. daily. The site also will show late-night monologues, comedy shorts, web-exclusive videos and standup comedy acts.

Arby's Restaurant Group is the operator or franchisor of about 3,600 Arby's restaurants worldwide.

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