Applebee's asks for customer videos in contest

LENEXA Kan. Applebee’s Neighborhood Grill & Bar has launched a video contest and will consider using the most entertaining submissions in future TV spots.

The contest is designed to build on the initial success of the chain’s “It’s a Whole New Neighborhood” national campaign, which broke in March and replaced the “Together is Good” campaign with its talking "spokesapple" spots.

The new campaign uses real-life videos. Diners may uploa

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish