Andy's Cheesesteaks picks agency

MOUNT OLIVE N.C. The Andy's Cheesesteaks and Cheeseburgers fast-casual chain has picked Genesis Marketing Partners Inc. as agency of record and will shift from traditional media placement to an integrated public-relations effort, Genesis said. Billings were not disclosed.

The agency, based in Cary, N.C., said it would use web communications, media relations, event marketing, local-store marketing and special promotions to increase traffic and brand awareness

Register to view the full article

Register to view this article

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish