Ambitious marketing ignites sales at grand opening for independent wood-fired pizzeria

Ambitious marketing ignites sales at grand opening for independent wood-fired pizzeria

Perhaps the last thing a restaurateur wants to see on opening day is the town’s entire fire department and several bright-red trucks, but at Frankie & Fanucci’s Wood Oven Pizzeria, an upscale-casual pizzeria that opened in Hartsdale, N.Y., in May, it was all according to plan.

Co-owners Angelo Viscoso and Brad Nagy treated the village’s firefighters to a buffet of pizzas, wine and beer to draw attention to the wood-burning

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