Alcohol sales expected to grow in 2012

Technomic: Despite tough margins, sales of alcoholic beverages are projected to climb next year

The restaurant industry will see a modest increase in alcohol sales in 2012, but will drive that growth with higher prices and premium offerings, new research from Technomic found.

Overall on-premise alcohol sales are expected to rise 2.4 percent next year, Chicago-based market research firm Technomic Inc. said. Gradually improving traffic numbers and operator expectations of better conditions in 2012 helped fuel expectations.

For 2011, Technomic predicted alcohol sales growth o

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.