After another look at the Wendy’s TV campaign, Mr. Pigtails doesn’t seem so confusing after all

After another look at the Wendy’s TV campaign, Mr. Pigtails doesn’t seem so confusing after all

As I watch the progression of Wendy’s TV campaign with the man in the red wig with pigtails—Mr. Pigtails, as I’ve been calling him—it’s becoming clearer that the chain stands a better chance of reimaging itself into a hip brand than I had first thought.

Before I go further, though, I must remind you that my judgment regarding Wendy’s advertising has not always been the sharpest. To wit: I was perhaps the only American who liked

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish