After another look at the Wendy’s TV campaign, Mr. Pigtails doesn’t seem so confusing after all

As I watch the progression of Wendy’s TV campaign with the man in the red wig with pigtails—Mr. Pigtails, as I’ve been calling him—it’s becoming clearer that the chain stands a better chance of reimaging itself into a hip brand than I had first thought.

Before I go further, though, I must remind you that my judgment regarding Wendy’s advertising has not always been the sharpest. To wit: I was perhaps the only American who liked